Sökning: "Carin Brand"

Hittade 3 uppsatser innehållade orden Carin Brand.

  1. 1. Go with the flow!

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Carin Korsgren; Ebba-Fredrika Forssberg; [2018]
    Nyckelord :e-commerce; online advertising; online grocery stores; retailing; attitude;

    Sammanfattning : With the growth of e-commerce, companies are using different online advertising efforts in order to attract consumers and entice them to buy their products. However, despite huge investments made in online advertisement, little is known about its impact on consumers' perceptions. LÄS MER

  3. 2. En ny sångfågel i marknadsföringsdjungeln: En kvantitativ studie om Twitters potential som marknadsföringsmedium

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Kocken; Carin Skoghagen; [2009]
    Nyckelord :Social Media; Micro- blogging; Two-way Communication; Marketing Signals; Communication Effects;

    Sammanfattning : Advertisers of today are facing a great challenge in a landscape where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. LÄS MER

  4. 3. Volvo 3P The New Generation’s Seat Project

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Sara Carlzon; Carin Björn; [2004]
    Nyckelord :;

    Sammanfattning : Truck seats are one of the most important components of the truck and the place where the drivers spend most of their time. Today there are an abundance of seats and the divisions within Volvo 3P use different suppliers and different seats with many different names and features. LÄS MER