Sökning: "Carin Korsgren"
Hittade 1 uppsats innehållade orden Carin Korsgren.
- C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi
Sammanfattning : With the growth of e-commerce, companies are using different online advertising efforts in order to attract consumers and entice them to buy their products. However, despite huge investments made in online advertisement, little is known about its impact on consumers' perceptions. LÄS MER