Sökning: "Carin Korsgren"

Hittade 1 uppsats innehållade orden Carin Korsgren.

  1. 1. Go with the flow!

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Carin Korsgren; Ebba-Fredrika Forssberg; [2018]
    Nyckelord :e-commerce; online advertising; online grocery stores; retailing; attitude;

    Sammanfattning : With the growth of e-commerce, companies are using different online advertising efforts in order to attract consumers and entice them to buy their products. However, despite huge investments made in online advertisement, little is known about its impact on consumers' perceptions. LÄS MER