Sökning: "Carina Wagner"

Hittade 1 uppsats innehållade orden Carina Wagner.

  1. 1. At your service! A case study on servitization in manufacturing from a dual business model perspective

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Samuel Norrby; Carina Wagner; [2022]
    Nyckelord :Servitization; Product-service system; Business model innovation; Ambidexterity;

    Sammanfattning : The research on servitization of manufacturers has recently gained new traction as firms increasingly offer combinations of products and services empowered by digital means. As these firms expand their offerings to sell integrated product-services alongside their traditional commerce, they are confronted with having to juggle dual business models. LÄS MER