Sökning: "Carl Bergh"

Hittade 3 uppsatser innehållade orden Carl Bergh.

  1. 1. To portray the beautiful, exotic and feminine land of cheap export : How Sweden imagined Japan during Japonism, from 1858 to 1914

    Master-uppsats, Uppsala universitet/Historiska institutionen

    Författare :Hugo Ingemarsson; [2021]
    Nyckelord :Japan studies; image of Japan; Japonisme; Sweden; Orientalism; Ethnocentrism; Colonialism; digital archives; Julia Beck; Richard Bergh; Leander Engström; Gustavsberg; Einar Jolin; Nils Kreuger; Carl Larsson; Karl Nordström; Jenny Nyström; Helmer Osslund; Rörstrand; Alf Wallander; Carl Wilhelmson; Anders Zorn;

    Sammanfattning : This master thesis explores the image of Japan in the artistic creations during Japonism in Sweden. Japan and Sweden first started trading in 1868 and knowledge about Japan in Sweden were limited at best. With the emergence of the Western art movement known as Japonism, ranging from 1858 to 1914, fascination for the unknown country grew in Europe. LÄS MER

  3. 2. Asperities of Revenue Management - The effects on price fairness perceptions.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Carl-Oskar Bergh; [2016]
    Nyckelord :Revenue management; Price fairness perceptions; Dual entitlement; Social comparison; Pricing;

    Sammanfattning : In the recent past there has been a significant increase in the adoption and use of various dynamic pricing and revenue management strategies in consumer product and service sectors. The overall goal of these strategies is often to maximize the revenue of the firm. LÄS MER

  4. 3. "Om det är förnuftet som formar människan, så är det känslan som leder henne" - En studie om hur atmosfären på en E-handelssida påverkar kunderna

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Carl-Oskar Bergh; Pontus Gustafsson; [2014]
    Nyckelord :Atmospherics; E-commerce; In-store marketing; Shopping goals; Stimulus;

    Sammanfattning : The increased competition in e-commerce puts pressure on e-businesses which makes it even more important to influence the visitors on their e-commerce sites. An often overlooked marketing tool is atmospherics. With the increased focus on e-commerce from both traditional and new e-businesses this marketing tool becomes even more relevant. LÄS MER