Sökning: "Carl Dalerstedt"
Hittade 1 uppsats innehållade orden Carl Dalerstedt.
1. Soft Service Firms: A deep dive into foreign entry mode decisions
Master-uppsats, Lunds universitet/ProduktionsekonomiSammanfattning : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. LÄS MER
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