Sökning: "Carl Dalerstedt"

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  1. 1. Soft Service Firms: A deep dive into foreign entry mode decisions

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Per Ågren; Carl Dalerstedt; [2020]
    Nyckelord :Foreign market entry mode; Internationalization theory; Entry mode; Entry mode decision; Soft service; Internationalization; Wholly owned subsidiary; Franchise; Joint venture; Licensing; Technology and Engineering;

    Sammanfattning : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. LÄS MER