Sökning: "Carl Fredrik Lindholm"
Hittade 1 uppsats innehållade orden Carl Fredrik Lindholm.
1. How Marketing Managers Work with Social Media and Measure its Effectiveness : A multiple-case study focusing on the B2B context
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : In the past few years, a topic that has caught much attention by academia is the rather new concept of ‘social media’. Today, it is expected by business-to-business organizations to involve social media in their marketing activities. LÄS MER
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