Sökning: "Carl Lewenhaupt"

Hittade 2 uppsatser innehållade orden Carl Lewenhaupt.

  1. 1. The Enchantment of Noble Masculinity : A look at the material enchantment of nobility through the professional uniforms of count Carl Axel Lewenhaupt in fin de siècle Sweden

    Master-uppsats, Stockholms universitet/Modevetenskap

    Författare :Hilma Persson; [2021]
    Nyckelord :Material enchantment; Fragments; Nobility; Uniforms; Ideal masculinity; Discipline; Whiteness;

    Sammanfattning : The analytical framework of enchanted objects has mainly been studied in the fields of anthropology and religion, but can equally be applied to fashion and dress. The aim of this thesis is to investigate the material process of enchantment through the fragments of count Carl Axel Lewenhaupt’s professional uniforms from fin de siècle Sweden. LÄS MER

  3. 2. Organisatoriskt relationsskapande – En fallstudie om relationsskapande med fokus på kommunikation för att skapa varumärkeslojalitet i en organisatorisk marknadsföringskontext

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Alexander Arnheim; Hampus Lewenhaupt; Carl Wittmark; [2014]
    Nyckelord :relationsskapande; varumärkeslojalitet; organisatorisk marknadsföring B2B–marketing ; varumärkeskommunikation; Maria Nila; internkommunikation; externkommunikation.; Social Sciences;

    Sammanfattning : Today there are limited theories that consider the research subject relationship creation as a contributing factor to a company’s brand loyalty within an organizational marketing context. The purpose of this thesis is to contribute with knowledge about organizational relationship creation between distributors and retailers, and how these relationships are constructed through communication efforts. LÄS MER