Sökning: "Carl Swarting"

Hittade 1 uppsats innehållade orden Carl Swarting.

  1. 1. Receptet på digital Co-creation, genom känslor: En kvalitativ studie om UNICEFs digitala budskapsspridning

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Jonatan Storesund; Carl Swarting; [2014]
    Nyckelord :känslor.; engagemang; relationsbyggande; digitala medier; strategisk kommunikation; co-creation; UNICEF; Social Sciences;

    Sammanfattning : Today's fast growing digital and technical society have made it possible for several different approaches for organizations to create an experience for the audience. Through good communication and presence in digital and social media, organizations can encourage the audience to a change in their behavior through feelings. LÄS MER