Sökning: "Carl Widstrand"

Hittade 2 uppsatser innehållade orden Carl Widstrand.

1. 1. Food For Thought: Can Nudging On Food Products Reduce Carbon Footprint?

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Författare :Eugénie de Jong; Carl Widstrand; [2021]
   Nyckelord :Nudge; Meat consumption; Greenhouse gases; Online experiment;

   Sammanfattning : In addressing ways to reduce greenhouse gas emissions related to private consumption, we test whether nudging can be used to influence Swedish consumers' food choices in a more sustainable direction - that is, reducing their meat and fish consumption. We design two pro-environmental nudge schemes that speak to different decision-making processes: one cognitive and one affective. LÄS MER

3. 2. Why Which Wine: An Explorative Study on Wine Cues and Swedish Wine Consumers' Decision-making

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Carl Widstrand; Anton Giwercman; [2020]
   Nyckelord :Wine; Cues; Conjoint analysis; Consumer Decision-making; Knowledge;

   Sammanfattning : The thesis studies Swedish consumers' decision-making when they select a bottle of wine. We use literature on decision-making as responses to cues as framework investigate the impact of four wine-related cues, namely country of origin, price, organic and grape variety. LÄS MER