Sökning: "Carl Wigow"

Hittade 1 uppsats innehållade orden Carl Wigow.

  1. 1. To persuade, or not to persuade: An experimental case study of e-commerce consumer responses to persuasive messages

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Erik Nordberg; Carl Wigow; [2020]
    Nyckelord :Persuasion; Green Pop-up Advertisement; Attitude-Behavior Gap; E-commerce; Second-Hand Retail;

    Sammanfattning : One of the biggest challenges e-commerce face today is how to encourage website visitors to act. The purpose of this thesis was to explore whether persuasion strategies had the potential to get website visitors to act by bridging the gap between attitudes (i.e. what people think) and behaviors (i. LÄS MER