Sökning: "Carl-Anton Storbacka Storbacka"

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  1. 1. Gymnasieelevers syn på influencers

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Carl-Anton Storbacka Storbacka; Aron Jahn; [2017]
    Nyckelord :Influencer marketing; students; buying intentions; consumer behavior;

    Sammanfattning : Influencer marketing has arguably emerged as one of the most effective forms of marketing, and it’s here to stay. That has made influencer marketing just as compelling of a research subject as it is useful for marketing professionals. LÄS MER