Sökning: "Carl-Fredrik Brand"

Hittade 2 uppsatser innehållade orden Carl-Fredrik Brand.

1. 1. Factors Affecting Consumer-Based Brand Equity in a Storytelling Context : A quantitative study demostrating that traditional marketing needs more narrative

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Oliver Chicaiza; Carl Fredrik Somp; [2018]
   Nyckelord :;

   Sammanfattning : Corporate storytelling is what happens when brands are telling their stakeholders stories. These stories can carry a vast array of messages, but in many cases, theyare just stories. Stories of founders, stories of people in the history of a company, stories of the heritage that a particular brand carries and has carried for centuries. LÄS MER

3. 2. Assessing the Market Attractiveness for a Renewable Energy Source

   M1-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Carl Fredrik Leifland; Christoffer Löfquist; [2014]
   Nyckelord :Finland; wind power; feed-in tariff; weather dependent renewable energy source; business case evaluation; 20-20-20 targets; Technology and Engineering;

   Sammanfattning : Background The EU’s 20-20-20 targets determine that Finland’s share of energy consumption from renewable energy sources is to be 38 % by 2020, a target that the government intends to reach by expansion of wind power. The government has a beneficial feed-in tariff in place as an incentive for rapid wind power expansion, which has made both domestic and international developers evaluate the business case in Finland. LÄS MER