Sökning: "Carl-Henric Nilsson"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Carl-Henric Nilsson.

1. 1. The loyalty effect

   Master-uppsats, Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

   Författare :Oskar Bill; Alexander Jöndell; [2015]
   Nyckelord :Customer loyalty; Net Promoter Score; NPS; American Customer Satisfaction Index; ACSI; Business and Economics;

   Sammanfattning : Authors: Oskar Bill, Alexander Jöndell Supervisors: Carl-Henric Nilsson Associate Professor Lund University ¬ School of Economics and Management Department of Business Administration Charlotta Johansson Associate Professor Lund University ¬ Faculty of Engineering Department of Automatic Control Purpose: The purpose is to predict customer loyalty by utilising big data. This will be done by combining two models: The American Customer Satisfaction Index (ACSI) and the Net Promoter Score (NPS) using the benefits of each model, the cause and effect relationship in ACSI and the simple survey methodology in NPS. LÄS MER

3. 2. Evaluating the Effect of Mobile Display Advertising - Guidelines on how to Advertise in the Mobile Channel

   Master-uppsats, Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

   Författare :Anton Olivensjö; Gustav Sundberg; [2015]
   Nyckelord :Campaign Effect; Click-Through Rate CTR ; Engagement; Frequency; Mobile Advertising; Mobile Campaigns; Rich Media; Static Banner; Video; Technology and Engineering;

   Sammanfattning : Abstract Title Evaluating the Effect of Mobile Display Advertising - Guidelines on How to Advertise in the Mobile Channel Authors Anton Olivensjö Gustav Sundberg Supervisors Charlotta Johnsson, Associate Professor, Department of Automatic Control, Faculty of Engineering, Lund University Carl-Henric Nilsson, Associate Professor, Department of Business Administration, School of Economics and Management, Lund University Staffan Engström, Head of Mobile, Schibsted Sverige AB, Sales and Inventory, Stockholm Issue of Study The mobile is a fairly new advertising channel, in which the time spent by consumers has rapidly increased. Advertising spendings are however not aligned, as companies do not fully understand the channel. LÄS MER

4. 3. Supply Chain Optimization for Sourced Production

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Andreas Paulsson; Patricia Möller; [2008]
   Nyckelord :Management of enterprises; Quality Controls and Supply Chain Management; Quality; Transport; Communication; Warehouse; Logistics; Chinese Business Culture; Sourced Production; Tower of Theory; management; Företagsledning; Business and Economics;

   Sammanfattning : Abstract. Title: Supply Chain Optimization – for Sourced Production. Authors: Patricia Möller and Andreas Paulsson. LÄS MER

5. 4. The Future of ABC at Sandvik Tooling

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Camilla Salomonsson; Jenny Andersson; [2008]
   Nyckelord :Transactions; Information System; Sandvik Tooling; Overhead Cost; Cost Allocation Process; Activity Based Costing; ABC; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : Abstract Title: The Future of ABC at Sandvik Tooling – Incorporating ABC with information systems in order to drive business development from a cost point of view. Authors: Jenny Andersson and Camilla Salomonsson. Supervisor: Charlotta Johnsson – Department of Automatic Control, Lund University. LÄS MER

7. 5. Total Cost of Ownership -Revealing the true cost of owning and operating equipment

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Anna Ström; Anna Bladh; [2008]
   Nyckelord :Management of enterprises; Total Cost of Ownership; Activity Based Costing; management; Företagsledning; Business and Economics;

   Sammanfattning : Abstract Title: Total Cost of Ownership – Revealing the true cost of owning and operating equipment. Authors: Anna Bladh Anna Ström Tutors: Michaela Boye, Parts and Service, PTD, Alfa Laval Göran Berg, Parts and Service, PTD, Alfa Laval Charlotta Johnsson, Department of Automatic Control, LTH, Lund University Bertil I. LÄS MER