Sökning: "Carl-henrik Hagelberg"

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  1. 1. Counterfeiting - The new economic phenomenon

    Magister-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Carl-Henrik Hagelberg; [2011]
    Nyckelord :innovation process; organizational insight; piracy; Counterfeiting; brand-degradation; Business and Economics;

    Sammanfattning : The need for a corporate plan against infringing counterfeit products on your trademark is essential in today’s business climate. This research aims towards filling the current gap of existing literature from a business perspective. Results indicated that businesses need to take a pro-active stand against counterfeits to succeed. LÄS MER