Sökning: "Carl-johan Strömberg"

Hittade 2 uppsatser innehållade orden Carl-johan Strömberg.

1. 1. Nation Brand Management, en fallstudie av Sverige och Tyskland

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Carl-Johan Bergqvist; Jessica Strömberg; [2011]
   Nyckelord :Nation Branding; Place Marketing; Public Diplomacy; Board for promoting Sweden abroad Nämnden för Sverigefrämjande i utlandet ; Germany – Land of Ideas Deutschland – Land der Ideen ; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : Purpose: The aim of this paper is to compare the Nation Branding initiatives of Sweden and Germany in order to identify important factors while navigating their Nation Brand. A framework has been developed on the basis of existing theory which has been tested on the objects of the case study. LÄS MER

3. 2. Val av värme- och ytbehandling

   Master-uppsats, KTH/Maskinkonstruktion (Inst.)

   Författare :Jonas Falkeström; Carl-Johan Strömberg; [2007]
   Nyckelord :;

   Sammanfattning : Atlas Copco Tools develops and manufactures handheld industrial tools. Heat and surface treatments are used to provide the tools with certain properties. There are no routines for the choice of treatment or for how to specify treatment on drawings. Production documents that are sent for production abroad may not be clear enough. LÄS MER