Sökning: "Carla Escalante Fischer"

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  1. 1. THE CLUB CARD AS A CUSTOMER REWARDS PROGRAM

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Carla Escalante Fischer; Korakote Luansagul; [2011]
    Nyckelord :loyalty programs; marketing strategy; customer retention; customer relationship management.;

    Sammanfattning : In the current competitive market environment, customer loyalty efforts is one of the most important factors for achieving strategic success, especially considering that increased loyalty and customer satisfaction can have a positive influence on long-term financial performance of business entities. Since research has shown that retaining current customers can be more profitable than trying to find new ones, developing loyalty plays an important part in any marketing strategy aiming to create competitive differentiation and thus gain a unique position. LÄS MER