Sökning: "Carla Lopez"

Hittade 2 uppsatser innehållade orden Carla Lopez.

1. 1. Customer engagement in second-hand fashion marketplaces after the pandemic

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Carla Lopez; Farrah Ouattara; [2021]
   Nyckelord :;

   Sammanfattning : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). LÄS MER

3. 2. Social Media as a new Mass Media tool for environmental consciousness; Case study of social media campaign #Kohälsa by Skånemejerier.

   Master-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/Humanekologi

   Författare :Carla Macotela Lopez; [2016]
   Nyckelord :Key concepts: social media; mass media; greenwashing; environmental consciousness; public sphere; social interaction; marketing campaigns; technology; social constructions; communication; representation.; Social Sciences;

   Sammanfattning : If people understand how social media works, as an important new element of mass media, they can use social media advertising and social network strategies as a tool for helping environmental awareness in societies and communities. Social media can work as a tool to help consumers and companies detect when companies use greenwashing in their campaigns and in the information delivered about their products and services, to consumers and communities. LÄS MER