Sökning: "Carla Macotela Lopez"

Hittade 1 uppsats innehållade orden Carla Macotela Lopez.

  1. 1. Social Media as a new Mass Media tool for environmental consciousness; Case study of social media campaign #Kohälsa by Skånemejerier.

    Master-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/Humanekologi

    Författare :Carla Macotela Lopez; [2016]
    Nyckelord :Key concepts: social media; mass media; greenwashing; environmental consciousness; public sphere; social interaction; marketing campaigns; technology; social constructions; communication; representation.; Social Sciences;

    Sammanfattning : If people understand how social media works, as an important new element of mass media, they can use social media advertising and social network strategies as a tool for helping environmental awareness in societies and communities. Social media can work as a tool to help consumers and companies detect when companies use greenwashing in their campaigns and in the information delivered about their products and services, to consumers and communities. LÄS MER