Sökning: "Carla Paladines Martinez"

Hittade 2 uppsatser innehållade orden Carla Paladines Martinez.

1. 1. Front-of-Package labels: Understanding the role of consumer self-confidence as a moderating influence on Front-of-Package nutrition label use

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Maria Contreras; Carla Paladines Martinez; [2020]
   Nyckelord :Front-of-Package nutrition labels; FOPL; consumer self-confidence; decision-making; Business and Economics;

   Sammanfattning : The aim of this research is to understand how consumers perceive nutrition labeling systems and whether the role of consumer self-confidence influences their behavior at the stages of evaluation of alternatives and purchase decision when purchasing food products. This study uses a qualitative methodology with semi-structured interviews; 11 Swedish young adults were interviewed in order to gain knowledge on their perceptions of the topic of research. LÄS MER

3. 2. Are limited editions limited to products?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lara Kristina Siebert; Frida Andersson; Carla Paladines Martinez; Johanna Allard; [2019]
   Nyckelord :limited edition; service; Visit Sweden; Finnair; Lund University; Business and Economics;

   Sammanfattning : Purpose: The aim of this paper is to explore whether service can be implemented as limited edition in order to strengthen the brand and to drive business. Methodology/Approach: This research is based on a qualitative approach with a multi case study analyzing Visit Sweden, Finnair and Lund University. LÄS MER