Sökning: "Carlos Valles"

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  1. 1. Perceived risks as adoption barriers of Facebook commerce : Exploring Facebook users’ perceptions

    Master-uppsats, Internationella Handelshögskolan

    Författare :Carlos Valles; Antoniya Petrova; [2012]
    Nyckelord :Adoption barriers; attitudes; brand extension; consumer behavior; Facebook commerce; f-commerce; perceived risks; perceptions; ZMET;

    Sammanfattning : Purpose: The purpose of this thesis is to explore and analyze perceptions and attitudes of Facebook users as consumers and merchants; investigate which perceived risks, if any, function as adoption barriers of f-commerce. Methodology: The study adopts a mixed method approach. LÄS MER