Sökning: "Carlos Valles"
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1. Perceived risks as adoption barriers of Facebook commerce : Exploring Facebook users’ perceptions
Master-uppsats, Internationella HandelshögskolanSammanfattning : Purpose: The purpose of this thesis is to explore and analyze perceptions and attitudes of Facebook users as consumers and merchants; investigate which perceived risks, if any, function as adoption barriers of f-commerce. Methodology: The study adopts a mixed method approach. LÄS MER
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