Sökning: "Carmen Böhler"
Hittade 1 uppsats innehållade orden Carmen Böhler.
1. Arousal : and its effect on attitude extremity towards a direct service
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The aim of this study is to explain the effect of arousal on consumer’s attitude towards a direct service in terms of evaluation extremity. An important element within consumer behavior is the attitude that consumers have towards products and services. LÄS MER
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