Sökning: "Carola Gensert"

Hittade 1 uppsats innehållade orden Carola Gensert.

  1. 1. The role of authenticity of user-generated content as part of the product presentation in an online shop : A qualitative study of the empirical case of H&M

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Mareike Leiser; Carola Gensert; [2019]
    Nyckelord :UGC - authenticity - Product presentation – online visual merchandising;

    Sammanfattning : Background: The following thesis explores the use of UGC pictures as part of the product presentation in the online shop of a fashion retailer. Of interest are four variables and which influence these are having on the perception of the UGC pictures through the lens of authenticity. LÄS MER