Sökning: "Carolina Agersborg"

Hittade 2 uppsatser innehållade orden Carolina Agersborg.

  1. 1. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Nyckelord :Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. "The Dance of Branding, Innovation and Design Thinking" A qualitative study exploring how Design Thinking can contribute to Brand Management

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Carolina Agersborg; Jenny Lermander; [2018-06-27]
    Nyckelord :;

    Sammanfattning : .... LÄS MER