Sökning: "Carolina Agersborg"
Hittade 2 uppsatser innehållade orden Carolina Agersborg.
1. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The fast transforming world of technology has made the environment for Brand Management increasingly complex. To survive, brands need to raise the stakes, develop sharper strategies, provide holistic experiences, and gain a better understanding of their customers. LÄS MER
2. "The Dance of Branding, Innovation and Design Thinking" A qualitative study exploring how Design Thinking can contribute to Brand Management
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
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