Sökning: "Carolina Christodoulou"

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  1. 1. Fifty Shades of Green

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Carolina Christodoulou; Philip Bertilsson; [2013]
    Nyckelord :green marketing; green products; green cosmetics; green consumers; gap study;

    Sammanfattning : The current green marketing industry is growing due to increasing consumer demand in combination with current environmental issues. Even so a common definition of the term green does not exist which creates both company and consumer confusion. LÄS MER