Sökning: "Carolina Ljungquist"

Hittade 2 uppsatser innehållade orden Carolina Ljungquist.

1. 1. Me, Myself and My Loyalty Program

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ulrika Jakobsson; Carolina Ljungquist; [2016]
   Nyckelord :One-to-one Marketing; Tailoring; Personalization; Customization; Loyalty program;

   Sammanfattning : In the current competitive business environment companies strive to build closer ties with its customers. Two of the marketing initiatives that firms are increasingly investing in are one-to-one marketing and loyalty programs. LÄS MER

3. 2. Relevanta, unika och alldeles lagom gröna

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Carolina Ljungquist; Johan Klintbo; [2014]
   Nyckelord :Green Marketing; Product Category; Associations; Moderate Incongruity;

   Sammanfattning : The business world has been through an extreme transformation over the past decades, which have forced companies to look at themselves from a new point of view. Consumers have a complete new set of ways to gather information and are more motivated than ever to make sustainable consumption choices. LÄS MER