Sökning: "Carolina Oscarius"

Hittade 1 uppsats innehållade orden Carolina Oscarius.

  1. 1. Service som Strategi: Influeras Styrningen av Service eller Service av Styrningen?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Madeleine Älgevik; Carolina Oscarius; [2007]
    Nyckelord :service; strategy; value based management; directsales;

    Sammanfattning : The purpose of this thesis is to examine and analyse which effects a service strategy has on the control system of an organisation. The thesis takes a service perspective, and it is assumed that a service strategy gains competitive advantage and that the goal of the service strategy is to increase the customers’ satisfaction level. LÄS MER