Sökning: "Carolina Röhrl"

Hittade 1 uppsats innehållade orden Carolina Röhrl.

  1. 1. Varumärkesbyggande genom marknadskommunikation : En fallstudie av varumärket Hollister

    Kandidat-uppsats, Institutionen för ekonomi och företagande

    Författare :Åsa Ekberg; Carolina Röhrl; [2011]
    Nyckelord :brand building; brand image; fashion marketing; marketing communication; store atmospherics; word-of-mouth;

    Sammanfattning : This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in this study. LÄS MER