Sökning: "Carolina Röhrl"
Hittade 1 uppsats innehållade orden Carolina Röhrl.
1. Varumärkesbyggande genom marknadskommunikation : En fallstudie av varumärket Hollister
Kandidat-uppsats, Institutionen för ekonomi och företagandeSammanfattning : This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in this study. LÄS MER
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