Sökning: "Caroline Erkhammar Jonasson"

Hittade 2 uppsatser innehållade orden Caroline Erkhammar Jonasson.

1. 1. Virtual Reality, Moving from Science Fiction to E-commerce

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Caroline Erkhammar Jonasson; Filippa von Schoultz; [2017]
   Nyckelord :Virtual reality; E-commerce; Telepresence; Product type; Involvement with technology;

   Sammanfattning : Virtual reality (VR) is growing and expected to disrupt the retail e-commerce market within a few years. Despite the bright forecasts, there is still a lack of academic research on what the effects would be of using VR within e-commerce product presentations and what that could imply for both business and consumers. LÄS MER

3. 2. Att tänka om angående personligt riktad reklam i en kluttrig miljö

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alina Nordling; Caroline Erkhammar Jonasson; [2015]
   Nyckelord :personalized advertising; clutter; Facebook; behavioral targeting; privacy concerns;

   Sammanfattning : Previous research does not show a clear picture of the perception of personalized advertising as studies give different results - there are both positive and negative aspects. The purpose of this study is to improve the knowledge and understanding of the impact of personalized advertising in the new Internet era. LÄS MER