Sökning: "Caroline Granfors Wellemets"

Hittade 1 uppsats innehållade orden Caroline Granfors Wellemets.

  1. 1. Creating a customer-oriented distribution offer in the business-to-business market

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Caroline Granfors Wellemets; Mikaela Sturén; [2018]
    Nyckelord :Business-to-business; Customer-oriented; Delivery chain; Delivery service; Delivery service elements; Distribution channel; Mature industry; Technology and Engineering;

    Sammanfattning : Problem description: Mature industrial enterprises stand before the challenge of developing strategies and competitive advantage through their logistics services. The business development within logistics and distribution services is fast and rapidly changing as the customer experience is becoming increasingly important and the additional services are becoming an integrated part of the product offering. LÄS MER