Sökning: "Caroline Lagervall"
Hittade 1 uppsats innehållade orden Caroline Lagervall.
1. Lojalitetsprogram : En studie om konsumenternas perspektiv på lojalitetsprogram.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : In this paper I have examined what main factors that a loyalty program should include to make customers interested and engaged in a loyalty program, and to enhance their emotional loyalty towards a brand. A qualitative method was used to study the topic through interviews with four focus groups. LÄS MER
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