Sökning: "Caroline Langfeldt Boye"
Hittade 1 uppsats innehållade orden Caroline Langfeldt Boye.
1. Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty
Kandidat-uppsats, Ekonomihögskolan, ELNUSammanfattning : Background: During the last decade, retail businesses have realized the importance of creatinga strong brand to be able to differentiate in a fierce market. However, having a strong brand isno longer enough to survive in the long run and gain a large customers base. LÄS MER
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