Sökning: "Cassia Carvalho Cunha"

Hittade 1 uppsats innehållade orden Cassia Carvalho Cunha.

  1. 1. Special Events on Facebook : The relationship of online subculture, eWOM, eTrust, and purchase intention

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Nicole Bou Assaf; Cassia Carvalho Cunha; Christian Kubista; [2011]
    Nyckelord :Social Media; Facebook Pages; Electronic Trust; Electronic Word-of-Mouth; Online Subculture; Purchase Intention; Special Event;

    Sammanfattning : Purpose: The aim of this bachelor thesis is to investigate the relationship of online subcultures, electronic trust, electronic word-of-mouth, and purchase intention towards a special event within selected Facebook Pages. Background: Given the increasing impact of social media platforms in communications not only between consumers, but also consumers and companies, this study takes a deeper look at the influence that companies can exercise on consumer’s purchase intention for a special event through these platforms. LÄS MER