Sökning: "Castello Banfi"
Hittade 1 uppsats innehållade orden Castello Banfi.
1. Brand Positioning : The Case Study of Castello Banfi in Hong Kong
Magister-uppsats, Mälardalens högskola; Akademin för hållbar samhälls- och teknikutvecklingSammanfattning : Program Course: MIMA‐International Marketing, Master Thesis EF0705 Title name: Brand Positioning: The case study of Castello Banfi in Hong Kong Authors: Jacopo Nicolò Longhi (851016-T097) Pham Thi Diep Linh (851020-T141) Tutor: Konstantin Lampou Problem: What should be a position for Castello Banfi brand in Hong Kong market? Purpose: Theoretically, the main purpose of this paper is to study the approach to the positioning of a brand. Practically, the case study of the Banfi brand in Hong Kong market will be studied. LÄS MER