Sökning: "Cathrine Engwall"

Hittade 2 uppsatser innehållade orden Cathrine Engwall.

1. 1. The challenge of merging cultures

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Cathrine Engwall; Isabelle Lindström; [2012]
   Nyckelord :Corporate culture; Mergers and acquisitions; Change management; Vasakronan;

   Sammanfattning : The desire to achieve synergies and gain competitive advantage has made mergers and acquisitions an increasingly common part of organizational life. However, the outcomes of mergers often differ from the expected in a negative way and difficulties in integrating the corporate cultures have been indicated to play an important role in this. LÄS MER

3. 2. Taming the Dragons - A study of the effect of innovation networks on venture capitalists' investment decisions in Dragons' Den

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Cathrine Engwall; Kateryna Smuk; [2011]
   Nyckelord :innovation network; venture capital; Dragons Den; entrepreneurship; start-up;

   Sammanfattning : In this paper, we strive to bridge two areas of marketing and entrepreneurship research: that on evaluation criteria used by venture capitalists (VCs) and that on the importance of networks for the success of start-up ventures. We make a first attempt to combine these by performing a case study of the impact that the innovation network and its dynamics had on three VCs' assessments of one start-up. LÄS MER