Sökning: "Cecilia Alvén"

Hittade 2 uppsatser innehållade orden Cecilia Alvén.

  1. 1. Design leadership skills : Questioning the difference between design leadership and generic leadership in SME manufacturing organisations

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Jennifer Alnelind; Cecilia Alvén; [2014]
    Nyckelord :Design leadership; design skills; skills; leadership; generic leadership; design management; leadership development; SME.;

    Sammanfattning : Purpose: The purpose of this study was to describe and develop what set of skills a design leader require and if these differentiate them from the generic leader in SME organisations. Theory: The themes and concepts we have based the research on is first and foremost design leadership and skills. LÄS MER

  2. 2. Aiming for a greener future : A study within green marketing strategy and subjective performance

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Cecilia Alvén; Paulina Huhtilainen; [2013]
    Nyckelord :Green marketing strategy; GMS; environment; environmental; subjective performance; firm performance; sustainability;

    Sammanfattning : As society’s concern for the natural environment has increased during the last decades, organizations worldwide have been forced to become more environmentally conscious. Just as it is considered important for organizations to take responsibility for the environmental consequences of their actions, sustainability has become a concept that is expected to become a moral obligation in the future. LÄS MER