Sökning: "Cecilia Jedenberg"
Hittade 2 uppsatser innehållade orden Cecilia Jedenberg.
1. How Consumers Navigate Ethical Tensions in a Marketplace: Swedish Dairy Marketplace as Context
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This research examines how consumers navigate ethical tensions in a marketplace, which applies to the Swedish dairy marketplace. This qualitative research takes a phenomenological approach and consists of 12 interviews with consumers. LÄS MER
2. Consumerism feeds the dragon : A multi-case study of how Swedish firms can increase consumption of products in China
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Title: Consumerism feeds the dragon Authors: Cecilia Jedenberg and Vincent Tollesson Supervisor: Clarinda Rodrigues Examiner: Soniya Billore Course: Bachelor thesis with specialization in International business, Linnaeus University, Kalmar, VT2016, 2FE51E. Thesis name: Consumerism feeds the dragon - A multi-case study of how Swedish firms can increase consumption of products in China. LÄS MER