Sökning: "Cecilia Lidén"
Hittade 4 uppsatser innehållade orden Cecilia Lidén.
1. Förtsagångsledare : En studie om övergången från medarbetare till ledare
Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)Sammanfattning : When an individual goes from employee to leader, they are forced to go through a role-formation process. The first-time leader faces new challenges from both employees and organizations that he or she must deal with. LÄS MER
2. Förstagångsledare : En studie om övergången från medarbetare till ledare
Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)Sammanfattning : When an individual goes from employee to leader, they are forced to go through a role-formation process. The first-time leader faces new challenges from both employees and organizations that he or she mustdeal with. LÄS MER
3. Walk the talk! B2B Positioning Strategies in the Management Consultant Industry
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand positioning strategies for B2B service companies. We also wish to provide a structured overview of how well suited current B2C strategies are to the more complex buying situation that characterizes the B2B field. LÄS MER
4. Fear, the way to effective product placement?
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The main purpose with this essay is to increase the knowledge of product placement in horror movies by examine how fear effects brand recall. The aim is further to get a clearer view of what kind of product placements the different genders remember, focusing on visual and verbal product placements... LÄS MER