Sökning: "Cecilia Lindau"

Hittade 1 uppsats innehållade orden Cecilia Lindau.

  1. 1. Varning! Effekter av varningar i printreklam.: Effekter av varningar i printreklam

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Cecilia Lindau; Julia Persson; [2008]
    Nyckelord :Warning labels; Brand attitudes; Purchase intentions; Communication effects; Ad elements;

    Sammanfattning : The purpose of warning labels used by governments is to decrease consumption. In Sweden, the mandatory warning labels are designed according to statutory guidelines, and not according to research on attention-grabbing graphic elements. This results in a belief that the attention toward the warning labels is poor. LÄS MER