Sökning: "Cecilia Wilthorn"
Hittade 1 uppsats innehållade orden Cecilia Wilthorn.
1. Supplier-Buyer Relationships within the Small-Sized Fashion Retail Industry : A qualitative study of relationship marketing within small-sized fashion retailers in Sweden
Kandidat-uppsats, Institutionen för marknadsföring (MF)Sammanfattning : Despite the vast research within the fields of buyer-supplier relationships and the fashion industry, a lack of comprehensive understanding concerning the connection between the two seems to be found. Research regarding long-term relations and key concepts in form of trust and commitment, are stated to be crucial in order to create a long-term relationship. LÄS MER
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