Sökning: "Cesar Lopez"

Hittade 1 uppsats innehållade orden Cesar Lopez.

1. 1. Podcasting the brand Sweden : How Radio Sweden International appropriates the logics of Nation Branding to present its information in a convergent, globalizing and networked society

   Master-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :César Adair Tinoco López; [2014]
   Nyckelord :Nation Branding; Convergence Culture; Radio Sweden International; Convergent Globalizing Networked Society; Radio Online; Radio Convergence;

   Sammanfattning : The advent and massification of the ICTs and the widespread use of internet have transformed the way in which traditional media such as ratio and television communicate with the audience, not only because of the technological shift itself, but because of the convergence culture undergoing as a result of the new relationships taking place online.   Particularly, we wonder how the news’ organizations based in traditional media are adapting to these changes. LÄS MER