Sökning: "Changhua He"

Hittade 1 uppsats innehållade orden Changhua He.

1. 1. Covariation-based Approach to Crisis ResponsibilityAssessment : A Test for Extending Situational Crisis CommunicationTheory with Covariation Principle

   Master-uppsats, Institutionen för informatik och media

   Författare :He Changhua; [2013]
   Nyckelord :Situational Crisis Communication Theory; Covariation Principle; Attribution Theory; Crisis Responsibility; Organizational Reputation;

   Sammanfattning : In line with Schwarz’s (2008) suggestion of extending Situational CrisisCommunication Theory (SCCT) with Kelley’s covariation principle, the presentresearch aims to further examine the applicability of integrating a covariation-basedapproach to crisis responsibility assessment into the SCCT framework. Specifically, acontent analysis was conducted to verify the basic assumptions for applying acovariation-based approach in crisis communication context. LÄS MER