Sökning: "Chaoren Lu"

Hittade 2 uppsatser innehållade orden Chaoren Lu.

1. 1. Is sustainability being a driver of service innovation in the public transport sector? : A case study of BRT in Changzhou, China

   Master-uppsats, Centrum för tjänsteforskning

   Författare :Chaoren Lu; [2013]
   Nyckelord :Sustainability; Sustainable public transport; Service innovation; Value creation; value network; BRT system; Changzhou;

   Sammanfattning : Purpose - The aim of the thesis is to examine whether the sustainability ideology in public transport service development can act as a driving force for the service oriented innovations. Design/methodology/approach – The study adopts a qualitative research approach, by using a case study to undertake the analysis of sustainability and service innovation in Changzhou (China) public transportation system. LÄS MER

3. 2. Use value innovation to create competitive advantages in Blue Ocean : A case study of IKEA in Nanjing

   Magister-uppsats, Centrum för tjänsteforskning

   Författare :Chaoren Lu; Apinya Thawatthatree; [2011]
   Nyckelord :Competitive strategy; Competitive advantage; Value creation; Blue Ocean strategy;

   Sammanfattning : This present thesis aims to contribute to a better understand about how to use value innovation to get competitive advantages and get leading position in the market.   This theoretical approach is supported by an empirical case study about IKEA in Nanjing, China. LÄS MER