Sökning: "Charles Meyer"
Hittade 1 uppsats innehållade orden Charles Meyer.
1. Standardizing or adapting the marketing mix across culture : a study case: Agatha
Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Culture, international marketing, marketing strategies, standardization and adaptation Purpose: Compare two strategies, standardization and adaptation, to show how companies manage cultural differences. Method: Our research method is a descriptive one. LÄS MER
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