Sökning: "Charles Meyer"

Hittade 1 uppsats innehållade orden Charles Meyer.

  1. 1. Standardizing or adapting the marketing mix across culture : a study case: Agatha

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Elise Meyer; Ingrid Bernier; [2010]
    Nyckelord :;

    Sammanfattning : Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Culture, international marketing, marketing strategies, standardization and adaptation Purpose: Compare two strategies, standardization and adaptation, to show how companies manage cultural differences. Method: Our research method is a descriptive one. LÄS MER