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1. Sweden - we have a result! : The Melodifestivalen Brand and its Implications
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Melodifestivalen is one of Sweden's most viewed television programs. However, for the past few years, its viewings and ratings have suffered a decline. One explanation for this phenomenon is a change in the consumers' attitude towards the program, and a shift in Melodifestivalen's brand equity as a result. LÄS MER
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