Sökning: "Chau Nguyen Vu Bao"

Hittade 1 uppsats innehållade orden Chau Nguyen Vu Bao.

  1. 1. Customer Trial of Self-Service Technology : An investigation of vending machines for non-prescription drugs

    Kandidat-uppsats, IHH, Företagsekonomi; Internationella Handelshögskolan

    Författare :Chau Nguyen Vu Bao; Diane Mpambara; [2011]
    Nyckelord :Customer trial; self-service technology; vending machine; consumer pre-purchase behavior;

    Sammanfattning : Background In the context of the deregulation in the pharmaceutical industry in Sweden, many new business chances have been created. The rising numbers of players in the market started up the race for gaining market shares and attracting customers with new products and services. LÄS MER