Sökning: "Chengmin Zhang"

Hittade 2 uppsatser innehållade orden Chengmin Zhang.

1. 1. An Evaluation Approach for Regional Logistics Abilities

   Magister-uppsats, Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Författare :Chengmin Zhang; Chuan Lu; [2013]
   Nyckelord :Logistics; Evaluation System; Logistics Competitiveness; Gävle; Harbor Logistics; Distribution Centre;

   Sammanfattning : The continued growth of regions in a state of economic expansion is often stunted by their inability to assess, maintain and expand logistics infrastructure. The need for a comprehensive, detailed and intuitively understandable logistics capability model to aid in the assessment phase of logistics maintenance and expansion provides motivation for this thesis. LÄS MER

3. 2. Corporate Reputation Management of Swedish Universities in Marketing Perspective - An Example of Lund University

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Chengmin Zhang; Xiaoying Wang; [2013]
   Nyckelord :corporate reputation; reference group; decision making process; marketing promotion strategy; Lund University; Business and Economics;

   Sammanfattning : Sweden was one of the most popular countries where many non-European students chose as the destination to study. However, since the introduction of tuition fees in the autumn of 2011, there has been a major reduction of enrolment in the total number of non-European students. LÄS MER