Sökning: "Chia-Yin Liu"

Hittade 3 uppsatser innehållade orden Chia-Yin Liu.

  1. 1. Best Friend or Acquaintance? Exploring Brand Relationships between Consumers and Plant-Based Food Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Thi Hong Anh Tran; Chia-Yin Liu; [2022]
    Nyckelord :Brand Relationship; Consumer-Green Brand Relationship; Consumer Value; Plant-Based Food Brands; Business and Economics;

    Sammanfattning : The purpose of the thesis is to explore the relationships between plant-based food brands and their consumers specifically in Sweden. To do this, the study aims to characterize the brand relationships that consumers form with plant-based food brands and understand their perceived green benefits and underlying value when choosing these brands... LÄS MER

  3. 2. Bigger is not always better - The Evergreen communication crisis

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Thi Hong Anh Tran; Yimei Xie; Chia-Yin Liu; [2022]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 3. Brands relationships: Exploring the Secret Brand Relationship

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Casper Tönning; Chia-Yin Liu; Ayelen Rojas Alvarez; [2021]
    Nyckelord :Secret brand relationships; Consumer embarrassment; Brand relationship; Sensitive products; Taboo marketing.; Business and Economics;

    Sammanfattning : Abstract Purpose: The purpose of this paper is to conceptualize and investigate those relationships that occur when customers feel embarrassed of their buying behaviour. Methodology: A qualitative research method has been chosen to conduct this research. Primary data has been collected through two focus groups and three interviews. LÄS MER