Sökning: "Chic"

Visar resultat 1 - 5 av 11 uppsatser innehållade ordet Chic.

  1. 1. Barbie TM. Från Plastic Fantastic till Empowerment Chic: En Semiotisk Resa genom Barbies Reklamuniversum

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Elsa Dandanell; Maja Jansson; [2024-03-04]
    Nyckelord :Barbie; Barbie commercials; Barbie Semiotics; Feminism; Uppfostran Genus; Semiotik; Genussystemet;

    Sammanfattning : Exectutive summary Barbie is more than just a toy, she is a phenomenon. Consumers love her as much as others hate her. It has been argued that the doll is damaging young childrens views of themselves and setting them up for a future of striving to achieve impossible beauty standards. LÄS MER

  3. 2. “Bye bye booty: Heroin chic is back.” : En kvalitativ intervjustudie om på vilka sätt en grupp unga kvinnor präglas av Instagrams kroppsideal

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Agnes Nielsen; Maria Prabert; [2024]
    Nyckelord :Instagram; Ideal; Body image; Sociocultural theory; Social comparison theory; Post feminism; Gender system; Influencers;

    Sammanfattning : This study examines how young women are affected by the body ideals on Instagram. Eight women from a university in the south of Sweden are interviewed. The results are discussed in this qualitative study by using the social comparison theory, sociocultural theory, the gender system and postfeminism. LÄS MER

  4. 3. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Adrian Brännstam; Simon Eliasson; [2023]
    Nyckelord :Brand alliances; Business Transparency; Comparative Advertising; Brand- and Product Quality Perceptions; Brand Attribute Upgrading;

    Sammanfattning : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. LÄS MER

  5. 4. BURBERRY: CHIC OR CHAV? THE MURKY HISTORY OF THE LEGENDARY CHECK

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rafae Ahmad; Guillaume Decombe; Francesco Faggella; [2021]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  7. 5. Sustainable Chic : A cross-cultural study on Millennials' perception of sustainability and intended buying behaviour in the fast fashion industry

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Elin Johansson; Vanessa Julianose; Lisa Winroth; [2017]
    Nyckelord :Cross-cultural; Fast fashion; Intended buying behaviour; Millennials; National culture; Perception of sustainability; Sustainability; Sustainable consumer behaviour;

    Sammanfattning : Globalisation has led to a rising need for sustainable efforts, not least in the fast fashion industry which is associated with unsustainable procedures in order to meet consumers’ needs and desires. In the fast fashion industry, collections of ecological fabrics, fair working conditions as well as higher quality are examples of sustainable actions. LÄS MER