Sökning: "China market"

Visar resultat 1 - 5 av 848 uppsatser innehållade orden China market.

  1. 1. Financial Literacy, Environmental Literacy, and Environmental Related Financial Preference - The Case of China

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Kaloyan Gorunski; Delun Liu; [2023]
    Nyckelord :Behavioural Finance; Financial Literacy; Environmental Literacy; ESG-Investing;

    Sammanfattning : This paper describes a survey of a sample of Chinese individuals regarding their financial literacy, environmental literacy, attitudes toward ESG, and environmental related financial preference to investigate if pro-investment attitudes are related to financial decision-making. The data revealed that individuals with higher financial knowledge (FL) also have higher environmental knowledge (EL) and the effect is stronger among consumers who incorporate sustainability factors into their investment selection. LÄS MER

  3. 2. Exploring Chinese Consumer’s Attitude Toward Second-Hand Consumption, Shame or Not ?

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :YUAN HUANG; [2023]
    Nyckelord :Chinese Second-hand industry; Consumer Attitudes; Shame; Face Consciousness;

    Sammanfattning : The burgeoning second-hand economy plays a crucial role in alleviating the environmental crisis exacerbated by over-consumption. In China, the second-hand market has witnessed rapid growth since local customer-to-customer trading platforms emerged in 2015. LÄS MER

  4. 3. The Adoption of New and Used Electric Vehicles : The difference in the impact of financial factors for new vs. used electric vehicles

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Pierre Johansson; China Venkatareddy Satti; [2023]
    Nyckelord :New Electric Vehicles; Used Electric Vehicles; Financial Factors;

    Sammanfattning : The growth of the market for electric vehicles (EVs) is increasing each year with record numbers of newly registered electric vehicles in 2022. Electric vehicles are considered the key component of a sustainable transportation sector. The knowledge of influential factors on purchase decisions for new EVs is high. LÄS MER

  5. 4. Internationalization of Digital Firms from Emerging Markets - Multiple Case Study Based on Chinese Digital Firms

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jianfeng Yang; Manying He; [2023]
    Nyckelord :Digitalization; Digital Firms; Emerging Market; Internationalization;

    Sammanfattning : Digitalization has reshaped the internationalization process of most firms, especially giving a new way for digital firms. Most of the previous research was based on the internationalization of developed countries, and the perspectives of emerging markets were relatively limited, and digital firms were also no exception. LÄS MER

  7. 5. Färgens betydelse inom kulturell marknadsföring : En studie om betydelsen av färgen på livsmedelsförpackningar i svensk och kinesisk kultur

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Lova Barthelson; My Persson; [2023]
    Nyckelord :Color; China; Sweden; culture; marketing; cross-cultural; consumer behavior; Färg; Kina; Sverige; kultur; marknadsföring; tvärkulturell; konsumentbeteende;

    Sammanfattning : Culturally adapted marketing has increased due to internationalization. The role of color varies across cultures and influences consumer behavior. The aim of this thesis is to improve knowledge on how Swedish companies can use color in their marketing, in terms of package design of groceries, when adapting to the Chinese consumer culture. LÄS MER