Sökning: "Chinese Software Market"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden Chinese Software Market.

1. 1. Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Bingxin Li; Zikang Chen; [2023]
   Nyckelord :Keywords: Beauty industry; China; Male market; Eco-friendly products; Green beauty products; Usage barrier; Value barrier; Risk barrier; Traditional barrier; Image barrier; Ethical concerns; Purchase intention; Innovation resistance theory; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of this research is to investigate the barriers to purchasing green beauty products in the Chinese male beauty market, and analyze how ethical concerns moderate the influence of these barriers on purchase intention. Methodology: This study utilized a cross-sectional research design and a quantitative methodology to investigate the association between barriers and Chinese males' purchase intention of eco-friendly beauty products. LÄS MER

3. 2. The Battle in the Wind Energy Industry : The Case of Envision Energy

   Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Carl Lind; [2016]
   Nyckelord :Wind Energy; Business Model; Business Model Innovation;

   Sammanfattning : Wind power is one of the world fastest growing electricity sources in the world and has since 1990 roughly been doubling in capacity every four years. The industry boom and the followed technology development has made the clean and inexhaustible wind energy, price competitive with fossil fuels, making wind power a sustainable tool to address climate change. LÄS MER

4. 3. Evaluating the application of CRM systems in Chinese companies by CSF

   Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Jin Wang; [2015]
   Nyckelord :;

   Sammanfattning : This thesis is about the current condition of Chinese Small and Medium sized Enterprise (SME) and the focus is on the Customer Relationship Management (CRM). This research also uses the concept of Critical Success Factors (CSF). The CSF are not established by any agreements or regulations; they are flexible and vary between different enterprises. LÄS MER

5. 4. Analyzing potential barriers of Agile adoption in Chinese software development organizations

   Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

   Författare :Joakim Eriksson; [2015]
   Nyckelord :Agile; Agile Software Development; barriers; Agile adoption; China; Chinese software development organizations;

   Sammanfattning : For the last decade the IT industry has been transitioning to Agile software development due to the impending need for a more flexible development process. China’s IT industry is growing drastically, but to stay competitive in the global market the Chinese organizations have to constantly adapt and reorient to today’s market needs. LÄS MER

7. 5. Mobile marketing strategy development in China, Japan and South Korea : An Apple App Store example

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Dinara Minakhmetova; Anastasia Savchenko; [2015]
   Nyckelord :Strategy; Mobile marketing; Marketing Strategy; Digital marketing strategy; Mobile software development companies; China; Japan; South Korea; Emerging markets; marketing mix;

   Sammanfattning : The purpose of this master thesis is to test an individual influence of separate factors on a mobile software development company’s position in a rating of Top Grossing applications in Asian countries, explain how these factors could be interpreted from a modified 4P framework perspective and understand how a mobile developer can adjust its strategy based on the identified factors. The research is based on a ranking data of 90 finance management applications for iPhone on the App Store of China, South Korea and Japan. LÄS MER